Icy Ling, CEO and Co-Founder of IC & Co

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Dior Presents LA D MY DIOR

21 Mar 2023

Instantly recognizable by its graceful curves and two sleek hands, La D de Dior has become a must-have model of the House since its launch in 2003. This jewel watch – the first dreamed up by Victoire de Castellane, the Artistic Director of Dior Joaillerie – reflects the multiple facets of femininity, combining materials, colors and dimensions daringly.

For the current season, this object of desire comes in a new virtuoso version, the D My Dior, on which the cannage graphics, Dior’s historical fundamental, are displayed. This signature motif appeared on the seats of the Napoleon III chairs that welcomed guests at 30 Avenue Montaigne for the presentation of the New Look de?file? on February 12, 1947. A symbol of Dior style, it has never ceased to inspire the Artistic Directors who have succeeded the founding-couturier.

Celebrating the savoir-faire of haute couture and designed like a «ribbon that tells the time», the strap of this irresistible creation is adorned with hand-engraved geometric lines that continue on the precious timepiece’s dial, in a captivating play of shapes and reliefs. Alternately set with diamonds or finely worked with drawings that transcribe the delicacy of a strip of silk, its case expresses all the passion and inventiveness of the Maison’s master watchmakers. Available in gold or silver-plated steel, this extraordinary watch comes in two sizes – 19mm and 25mm – highlighting its minimalist design and adding an extra touch of elegance to the wrist.

A reinvented icon, affirming more than ever the excellence of Dior’s ateliers, combines tradition and innovation, beauty and audacity.



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