Icy Ling, CEO and Co-Founder of IC & Co

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Never stop winning, Invictus Victory Elixir by Paco Rabanne

20 Mar 2023

It is the pinnacle of intensity from Invictus. A potent elixir made to push victory beyond limits. With Invictus Victory Elixir, the new powerful fragrance for men by Paco Rabanne, the time has come to seize the moment. Step into the spotlight. Embrace your moment of immortality.

A rich, powerful, long-lasting nectar blending spicy woods and biting freshness, the new, intense incarnation of Paco Rabanne’s iconic fragrance is the ultimate expression of victory.

Opulent wood. Mysterious incense. Delicious tonka. An even richer, more concentrated, intense version of Paco Rabanne’s best-selling Invictus Victory, the new fragrance is a precious ambery, woody, spicy elixir. blending high-impact, high-performance, highly concentrated ingredients for maximum intensity.

“For this creation it was important to ensure the heritage of Invictus”, says Anne Flipo, one of the three master perfumers who co-authored the new fragrance. “Its strong DNA is still present in Elixir while offering a new, irresistible darker facet.”

As the scent opens, a rush of freshness boosts aromatic lavandin from Provence with the bite of green cardamom and the crunch of black pepper. Then, the woody opulence of Indonesian patchouli -- a new, manly addition to Invictus Victory’s signature – blends with dark, mysterious incense, hand-harvested in Somaliland.

“Here, I wanted to capture the mysterious side of the fragrance by reinforcing the incense note already present in Victory”, explains Nicolas Beaulieu, the scent’s second co-author.

"For this new opus, I worked the tonka bean like a liqueur in order to concentrate its most noble aspects”, adds the third creator of the trio, Domitille Michalon-Bertier.

The delicious nectar of this tonka bean liqueur adds depth and elegance to a delectable overdose of vanilla bean sourced in Madagascar.

The scent of victory has never been so addictive. The natural ingredients of Invictus Victory Elixir are responsibly sourced, ensuring their sustainability and traceability, supporting local communities and promoting environmental awareness. The fragrance is 100% vegan and 90% natural.

The iconic Invictus Victory bottle concentrates all its power in a new elegantly lacquered trophy that reflects the intense richness of the Elixir it holds.

Showcasing the scent’s powerful winning DNA, the golden V for Victory is engraved in the glass, standing out against a lacquered gradient of black to dark blue. A glossy black cap crowns the trophy.

For the first time, the iconic wings of Invictus turn to gold against a deep blue background on the luxurious matte black box. It’s the ultimate icon of victory.

Invictus Elixir is now available to purchase from Myer and David Jones.

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