Icy Ling, CEO and Co-Founder of IC & Co

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Santa Maria Novella Opens first flagship store in Royal Arcade Melbourne

25 Mar 2023

Revered Italian apothecary brand Santa Maria Novella, renowned for their history, quality, and originality, has opened their first Melbourne flagship in the heart of The Royal Arcade.

Located in the heart of the Melbourne central business district and opening in 1870, The Royal Arcade is a heritage-listed Victorian-style retail arcade. As one of Melbourne’s oldest surviving arcades in the city and the epicentre of style and design, it houses many prominent Australian designers and speciality stores catering for a discerning, sophisticated clientele.

Santa Maria Novella’s Melbourne flagship boutique was designed by renowned Italian architect Filoppo Burresi. The incredibly detailed and refined store concept blends tradition and innovation to represent the brand’s Florentine heritage and origin.

Following the successful opening of their Sydney flagship boutique in The Strand Arcade, customers in Melbourne can now experience the rich history and quality of the Santa Maria Novella products, which have been crafted using traditional methods of over 700 years.

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