Icy Ling, CEO and Co-Founder of IC & Co

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14 Jun 2021

Q: Why would Jurlique upgrade a best-selling product?

A:“At Jurlique we’re inspired by innovation and finding new and improved ways to better the look, feel, and function of your skin. If that means upgrading a much-loved product because we’ve discovered innovative new ingredients, a more efficient extraction process, or new recyclable packaging, then that’s what we do. ”

Introducing Jurlique’s NEW Activating Water Essence+: an upgrade of its best-selling hydrating essence with powerful new biodynamic botanicals that deliver even better hydration and radiance-boosting benefits and 100% sustainable and recyclable packaging.

The new Activating Water Essence+ works hard and fast to drench the skin in moisture thanks to: Two powerful potent Marshmallow Root extracts that help to not only boost hydration in the skin but to help keep it there. Jurlique Radiance Blend of biodynamically grown botanicals: Lavender, Rose gallica, Calendula, and Marshmallow Root. The powerful blend works to boost radiance, and provide important antioxidant protection. Additional moisture-attracting humectants for optimal hydration. And a clean formula that suits all skins and is free of commonly used irritants such as Silicones, Petrolatum, Mineral Oil, Paraffin Wax, PEGs, Synthetic Glycols, Parabens, Formaldehyde donors, GMOs, and artificial colours and fragrances.

Clinical testing found that the new improved formula has been clinically proven to improve skin hydration by 155% immediately after application. Activating Water Essence+ is 29% more hydrating than our previous Activating Water Essence. Pressed into the skin after cleansing and misting and before applying a serum and moisturiser, our new hydrating essence also helps to boost the absorption and performance of the skincare products that follow.

Experience the essential skin-prep step: NEW Jurlique Activating Water Essence+ is the key to happily hydrated skin.

Available from Jurlique.com/au, Jurlique standalone stores and selected Myer and David Jones stores.

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