Icy Ling, CEO and Co-Founder of IC & Co

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Paco Rabanne hides a golden ticket in Million fragrance for the chance to win a $10,000 gold bullion

13 Jun 2021

Have you ever wondered what it’d be like to get your hands on $10k worth of the world’s most precious metals, handed over in person in one of the country’s most lucrative vaults?

Today, Paco Rabanne announces the launch of a once in lifetime competition in collaboration with Myer, offering consumers the chance to win a $10,000 AUD gold bullion from The Australian Bullion Company.

Launching on 30th May, a limited number of golden tickets will be hidden inside Paco Rabanne 1 Million & Lady Million Collection fragrances (80-100ml sizes only) across Myer stores in Australia. Unbeknown to shoppers, their scent may be worth its weight in gold, as one of the six golden tickets inside the products will win them a solid gold bullion worth $10,000 AUD.

To collect the prize, the fortunate winner will be escorted to Sydney and granted access to the slick underground, Custodian Vaults. The gold bullion will be presented to the lucky Australian in the secret vaults which can usually only be entered using fingerprints matched with facial recognition technology, access code and dual key.

Paco Rabanne will also award five 1 Million & Lady Million fragrance packs valued at $600 to those who find the remaining golden tickets!

To check whether they’re the lucky winner of the gold bullion and to claim their prize, consumers who find one of six golden tickets are asked to scan the QR code and discover their prize!

The competition will run until 26th June 2021.

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