Icy Ling, CEO and Co-Founder of IC & Co

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CHANEL Première presents its capsule collection CHANEL ELECTRO

18 May 2021

CHANEL presents its capsule collection CHANEL ELECTRO, with graphic codes borrowed from Electro culture.

In the 1990s, this music genre offered a radically original reflection of the night-time world and ambience within which it developed.

Electronic music moved beyond the bounds of music to generate an authentic aesthetic culture. Performance became all-encompassing, a sensory, graphic experience that transcended sound.

Inseparable from the venues where it evolved, Electro culture developed into a fully fledged artistic genre.

At the heart of this narrative lies the confrontation between black and white and color. Color lights up white. Deep black intensifies color.

"I conceived this capsule collection like a performance program, inviting our classics to take turns on this stage and to draw inspiration from the codes of this world," explains Arnaud Chastaingt, Director of the Fine Watchmaking Creation Studio.

The Première introduces its Electro edition with 7 Watchmaking creations displayed in a presentation box - Première Electro Box.

The Première Electro Box presents a graphic polyptych of 7 watches arranged to create an ultra-vivid color field. An intense contrast between the depth of the black and the neon colors of the leather straps that encircle the wrist. An ode to color and a promise of an easy, relaxed look for every day of the week.

Left: Première Electro Box. Limited edition of 5 boxes. 7 PREMIE?RE watches. Steel case with black ADLC treatment. Steel caseback. Steel crown with onyx cabochon. Black-lacquered dial with neon pink, purple, blue, green, yellow, orange or red CHANEL logo. Triple row steel chain bracelet with black ADLC treatment interwoven with neon pink, purple, blue, green, yellow, orange or red leather strap High precision quartz movement. Water-resistance: 30 meters. Functions: hours, minutes. Dimensions: 23.6 x 15.8 x 6.2 mm.

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