Icy Ling, CEO and Co-Founder of IC & Co

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16 May 2021

Our blue planet, our beating hearts: Water comprises both in almost-equal amounts, a proportion so perfectly aligned that it’s impossible to call it coincidence. Faced with this fact, it’s clear that we cannot separate ourselves from our seas. The ocean’s wellbeing is our wellbeing, and protecting it ensures a bright future for us all.

50% of earth’s oxygen comes from the ocean - Protect the organisms that produce it by supporting the planting of mangroves and seagrass. 3 billion people in the world depend on food from the sea - Shop sustainably-sourced seafood to keep the supply strong. 80% of marine pollution originates inland - Get involved in neighborhood clean-up programs—local acts have a global impact.

The ocean’s tides touch everyone, joining La Mer into a global community whose wellbeing depends on the sea’s ebbs and flows. In the spirit of this interconnectedness, La Mer commits to supporting ocean conservation efforts around the world.

No one can protect the oceans all by themselves. That’s why La Mer started the La Mer Blue Heart Oceans Fund: to support marine conservation organisations and help ensure a bright future for our seas, together. It was launched in 2017, as a way to make charitable contributions that support ocean preservation efforts. Last year, La Mer participated in EarthEcho’s 30X30 initiative aims to build a global youth movement to protect 30% of our ocean by 2030.

It is also the time of the year for La Mer to introduce its beautiful limited edition Blue Heart Crème de La Mer, 60ml RRP AUD $470. Available from 31st May at select David Jones & Mecca locations, and online via cremedelamer.com.au

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