14 May 2021
Introducing a new limited-edition collection from Jo Malone London, inspired by nostalgic scenes and marmalade dreams.
Sun shines, families gather, brightly coloured bunting flutters gently in the breeze. Jars of homemade jams and marmalades sit on gingham tabletops. The warm air is infused with scents of summer: elderflower, blackberry, and rose, and all the fun of the fete.
Tangy Rhubarb: The unmistakable tang of unruly rhubarb plucked from the overgrown garden. Its bright and striking stems fill the bustling kitchen. Rhubarb brings a characterful heart to this eccentric fragrance, complemented by zesty orange and an elegant note of cedarwood.
Rose Blush: Delicate rose petals suspended in a delectable jelly. The charm of these blushing pink petals inspires a prized preserve. Vibrant basil and a juicy note of lychee add a modern twist to this pretty floral scent, cocooned in the comforting embrace of white musk.
Orange Peel: Marmalade making, a most British of traditions. Orange peel simmers on the stove, its zesty aroma and bitter bite tantalising the senses. Warm woods are blended with orange to create a refined, golden fragrance. Quirky natural rhubarb adds an enticing appeal to this fresh take on the classic marmalade.
Elderflower Cordial: Capturing the scent of delicate elderflower buds harvested from the hedgerows on a cloudless morning. The soft, powdery appeal of these tiny white flowers inspire a very British recipe. Complemented by notes of hawthorn and tart, summer-green gooseberries.
All four pair perfectly with Jo Malone London’s popular fruity scent, Blackberry & Bay.
Blackberry & Bay: Childhood memories of blackberry picking. A burst of deep, tart blackberry juice, blending with a fresh note of just-gathered bay and brambly woods.
Vibrant and verdant. “Using seasonal fruits to create homemade preserves that you can gift to family and friends seems like such a quintessentially British pastime.” --Celine Roux, Global Head of Fragrance
Natural fruit extracts were created specially for The Marmalade Collection by one of the UK’s leading soft fruit processors in Blairgowrie, Scotland. Usually used in the food industry, fruits and berries from local growers are steam distilled into draughts that are added directly to the fragrance. These extracts help to capture the true vibrancy of tart rhubarb and juicy blackberry.
New bottle designs have been created exclusively for this collection, inspired by the shape and detailing seen on vintage marmalade jars.
The full collection: Tangy Rhubarb, Rose Blush, Orange Peel, Elderflower Cordial & Blackberry & Bay each are 30ml Cologne, RRP AUD $105. Available this month at select Myer, David Jones and Mecca locations, as well as Jo Malone London Woollahra Boutique and online via jomalone.com.au