Icy Ling, CEO and Co-Founder of IC & Co

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Ralph Lauren debuts The RL 888 Handbag with a dynamic campaign

24 Aug 2023

Ralph Lauren celebrates the birth of a new icon, The RL 888, a new handbag collection with a style and a signature all its own. Showcasing the exquisite hand-craftmanship of RL’s most luxurious label, The RL 888 campaign will highlight the notion of juxtaposition -- a signature hallmark of the brand, through the opposition of the sleek, and modern handbag against an otherworldly, rough, and weathered landscape.

“I am inspired by the beauty of the natural world -- a land of contradictions where sky and rugged terrain convene. It is the perfect environment to express the unchanging beauty of The RL 888 and the independent spirit and personal style of the woman that writes her own story wherever she lives. She is bold and romantic, modern yet timeless. Like the bag she carries -- The RL 888.” - Ralph Lauren.

Starring Anna Ewers and Fei Fei Sun, and shot by Carter Berg, the campaign tells the story of a woman and her most personal accessory, sharing its romance not only through photography but through the intimacy and emotion of a film titled “Outside of Time,” directed by Diana Kunst and shot by Robert Elswit.

Set against a golden landscape of fields, shadowy peaks, and rustic wooden fences, they roam “outside of time”, becoming different characters in a pared-down tank, weathered jeans, cowboy hat and boots, or a simple black dress -- bringing to life their personal style with that of The RL 888.

Comprised of a crossbody, top handle, and mini crossbody chain, each bag from the collection is exquisitely made by skilled artisans in Florence, Italy.

Featuring defined angles and dramatic curvature inspired by the iconic architecture of New York City, The RL 888 collection is available in an assortment of exotic fabrications and luxurious box calf leathers.

Skillfully selected from the roll, 36 pristine pieces are artfully cut by hand. This luxurious leather lends a sleek shine, smooth texture, and firm construction to The RL 888 silhouette. The sculptural RL logo, offered in palladium, brass or champagne finishes, serves as a dynamic closure featuring an elevated push lock -- embodying graceful function within luxurious form.

Launching in August, The RL 888 campaign will be featured across global print and digital outlets, as well as on the Ralph Lauren digital platforms.

RL888 Crossbody RRP $4,599

RL888 TopHandle RRP $4,299

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