Icy Ling, CEO and Co-Founder of IC & Co

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13 May 2023

As part of La Mer’s latest social campaign directed by Yvan Fabing, the luxury skincare brand introduces next generation icon Simone Ashley as the newest face in its film series. Best known for her barrier breaking roles that have paved new conversations around representation, the actress’ effortless beauty paired with her confidence and poise reflects the duality of strength and softness at the heart of La Mer.

“Simone Ashley is an incredible talent who is using her platform to empower women to feel confident in their own skin and we are honored to be partnering with her,” says Sandra Main, La Mer Global Brand President. “She truly captures the ethos of La Mer which focuses on unlocking the natural beauty and radiance within each individual.”

Harnessing the legendary healing energies of the sea, La Mer creates skincare that deeply hydrates and rejuvenates the skin, promoting visibly healthy, radiant skin for all genders, generations and skin types. As a strong advocate for diversity and representation, Ashley shares La Mer’s values of an inclusive approach to beauty and personal care.

“I have always believed in taking care of my skin with a soothing and results-driven routine, and I love the instant glow and refreshing hydration of La Mer,” says Ashley. “I am so excited to partner with La Mer and help bring its incredible sea-powering skincare to new generations.”

The next phase of the social campaign also uses water as a muse, embracing La Mer’s legendary rejuvenating powers that come from the sea. As the series of films unfold over the coming months, Ashley indulges in the luxurious range of La Mer products and reveals the rituals she credits for her luminous skin. The first film shares Ashley’s first memories of the ocean, and her love of the NEW Moisturizing Soft Cream, which revitalizes and energizes her signature glow.

The NEW Moisturizing Soft Cream will be available at La Mer David Jones counters, MECCA and online cremedelamer.com.au.

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