Icy Ling, CEO and Co-Founder of IC & Co

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27 Apr 2021

Fenty Beauty and Rihanna are excited to introduce Eaze Drop – the brand’s first light-to-medium coverage complexion product that leaves skin with an instantly flawless filtered effect and natural, soft blur finish. With this new coverage option, Rihanna remains committed to Fenty Beauty’s vision of “Beauty For All”, not only representing all skin tones, but different skin types, personalities, and preferences, too. Like all Fenty Beauty complexion products, it features our signature long-wear but light as air formula that seamlessly blends in, so your skin always looks like skin.

In addition to its effortless texture, application and finish, it contains Fenty Beauty’s proprietary Quick-blur Complex to diffuse the look of pores and wrinkles for a flawless and smoothing effect. The formula also contains sodium hyaluronate to nourish skin and leave it feeling soft, smooth and hydrated. It’s non-comedogenic, so it won’t clog pores, cake up or settle into fine lines. Plus, this formula is sweat, humidity and transfer resistant, like all Fenty Beauty complexion products. Featuring a brand new, compact bottle design, it’s the perfect product to take with you on-the-go and easily fits in your bag, so you can apply it anywhere, anytime. Plus, the drop-tip applicator allows you to start with just a few drops to build on your desired coverage level. 

Thanks to its versatile formula and light-to-medium coverage, Eaze Drop ($46) is available in 25 flexible shades that cover all 50 shades of our Pro Filt’r range. So, if you already know your number in one of our existing Pro Filt’r Foundations, you can easily find your perfect Eaze Drop match by following the guidance: LIGHT (Pro Filt’r Shades 100-170): Eaze Drop Shades 1-3. LIGHT MEDIUM (Pro Filt’r Shades 180-250): Eaze Drop Shades 4-8.  MEDIUM (Pro Filt’r Shades 255-340): Eaze Drop Shades 9-13. MEDIUM DEEP (Pro Filt’r Shades 345-420): Eaze Drop Shades 14-19. DEEP (Pro Filt’r Shades 430-498): Eaze Drop Shades 20-25.

How To: For the ultimate blurred finish that lasts, prep skin with Fenty Skin Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen. Then, apply a few drops of Eaze Drop around the face and lightly blend and press into skin using clean hands. Layer on more product for additional coverage as needed. All Fenty Beauty products are created to be layered and Eaze Drop is no exception! It’s easy to layer with both our cream and powder products.

Rihanna’s Way: Rihanna loves wearing Eaze Drop with Hydra Vizor, Cream Blush and Bronzer and finishing with Gloss Bomb Cream ($31) to create the ultimate fresh, “no makeup” makeup look.

Available at Fentybeauty.com, Sephora.com.au and Sephora Australia stores.

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