Icy Ling, CEO and Co-Founder of IC & Co

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Introducing OLYMPÉA FLORA - The new intense eau de parfum for women by Paco Rabanne The Flower Goddess

16 Mar 2023

Fabulously fierce. Supremely confident. Gloriously sexy. Today’s glamorous amazon Goddess knows all about the power of flowers. Olympéa Flora captures her energy in the most intensely feminine, sublimely floral, long-lasting incarnation yet of Paco Rabanne’s divine fragrance, embodied by the fearless Dutch-born supermodel Luna Bijl.

In the new fragrance, a pop pink bouquet matches a thorny rose with a fresh-petaled peony, expressing two divine facets of Olympéa’s femininity, dangerous flowers blooming black and pink in her secret garden.

Intensely feminine and intensely floral, Olympéa Flora was designed by two young women perfumers, Fanny Bal and Nelly Hachem, as “an effervescent and inspiring vision of the Olympéa Goddess.” To express the fierceness and mystery of the Flower Goddess, they have chosen to interpret Olympéa as “a divine chypre scent”, the most elegant of fragrance families, blending notes of fruits, flowers, and woods.

The fabulous floral heart of Olympéa Flora is an overdose of fresh pink roses and peonies in full blossom, starring two stellar rose extracts. Rose Essential is yielded by a unique upcycling extraction process and contains all the scent molecules from living rose petals, preserving the scent of the fresh flower. Rosa Damascena absolute offers a richer, spicier profile. The hand-harvested roses are responsibly sourced in Isparta (Turkey). To make the pink petals pop, the perfumers have sprinkled them with sparkling pink pepper – its bite evoking the rose’s thorns. A delectable blackcurrant sorbet accord boosts the fruity tones of the lush floral bouquet. The luscious blend is wrapped in smooth, salty vanilla – Olympéa’s signature note. Velvety patchouli, responsibly sourced in Indonesia and re-distilled to enhance its most refined facets, reflects the fierce femininity of the Flower Goddess. A long-lasting trail of musky cashmere wood adds a touch of elegance and mystery.

Olympéa Flora’s natural ingredients are responsibly sourced, ensuring their sustainability and traceability, supporting local communities and promoting environmental awareness. The fragrance is 100% vegan and 87% natural.

In a bold departure from its previous iterations, Olympéa Flora’s bottle dresses up in black to reveal the vibrant, rose-pink color of the fragrance. A molded black orchid flower and tropical leaves, adorning the luxurious, heavy, rounded glass of the bottle, nod to Olympéa’s delicious signature vanilla note.

Glossy black wings of laurel frame the bottle, topped by a smooth, shiny black cap with a touch of radiant gold. At the base, a pop pink flash catches the light, enhancing the scent’s intense rose hue. Elegant, fierce, and fit for a Flower Goddess.

Olympéa Flora EDP Intense (50ml RRP $160 | 80ml RRP $205) will be available at Myer and David Jones from 19th March 2023.

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