20 Apr 2021
Take a look. The first thing you notice about ROUGE COCO BLOOM is its colour and shine. Bold and vibrant, it reveals an intense glow behind its clear lid. Slide the lipstick out of its case. Admire the elegant silver ring and prepare to be surprised by how slowly the stick rotates. This is no coincidence. As always with CHANEL, things have to be as good as they look: chic, unique. Here, the twisting system has been deliberately slowed down, both for flawless application and the sheer beauty of a perfect motion. Notice the texture, so smooth and comfortable, present without overloading. All you need is a single layer to coat the lips with intense and luminous colour.
Wonder at the result. Your smile lights up. In one go the richness of a lipstick and the shine of a gloss come together. Intensity, lasting-hold and plumping effect in one patented* formula developed by CHANEL Research: that’s the prowess of ROUGE COCO BLOOM.
Enjoy the technical achievement. The story of ROUGE COCO BLOOM began in 2016, when the CHANEL Research Laboratory based in Japan took on the challenge to combine colour, lasting-hold and shine in a single formula. After working hand in hand for three years with the Paris Laboratory, and over 140 tests later, CHANEL Research has come up with an exclusive, two-phase technology: the first phase secures the colour, the second produces an ultra-shiny plumping effect. As tests evolved the formula was perfected until a texture was found that melts on the lips while retaining its shine and long-lasting properties.
Notice how the colour clings to the lips. Thanks to a high concentration of micronized pigments and a naturally sourced, film-forming agent included in the coloured phase, it will stay with you for eight hours*. Micro-droplets of high refractive index oil form on the surface to naturally enhance your lip shape. Intensity of colour and shine are not achieved at the expense of care. The added benefits of this exclusive CHANEL formula, comfort and hydration, remain essential.
Take your pick from the palette of twenty vibrant shades developed by the CHANEL Makeup Creation Studio. Unique and special, they reflect CHANEL‘s authority when it comes to colour.
Play with the colour. Don’t compromise on the results. Vibrate with ALIVE, a classic yet surprising red with a subtle rust undertone that gives it warmth and character. Enchant with RADIANT, a romantic, mauve-tinted reinterpretation of universal rosewood. Charm with MERVEILLE, a soft, natural, delicate shade of dusky rose. Captivate with SEASON, a bright, warm fuchsia that evokes summer euphoria. Shine with SUNLIGHT, an orange with terracotta tones, ideal for getting into a good mood and enhancing the complexion while staying natural. Sparkle with VITALITY, a chic, powerful red to assert your personality. Surprise with UNEXPECTED, a deep brownish red full of depth and character, warmer than a classic burgundy. Or fascinate with SURPRISE, a vibrant plum with red undertones.
Join Lily-Rose Depp and her lively band of ambassadors who embody this ode to colour that lights up every smile. Eight girls, in a campaign shot by Patrick Daughters, wearing the eight flagship shades of the RED COCO BLOOM palette. On each of their faces the lips take the spotlight, captivating and enhancing their look. Each girl has her own colour. And like the chromatic range, they are all unique yet complementary. All for one, and one for all! Follow their lead. Let yourself be drawn into their playful choreography under the Californian sun. From start to finish, their happiness is catching. Exude the confidence of girls who know what they want. In direct line with Mademoiselle Chanel’s timeless maxim, «if you’re sad, add more lipstick and attack», they keep in mind that smiling is life. Like them, wear lipstick. And shine.
