Icy Ling, CEO and Co-Founder of IC & Co

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24 Aug 2022

Burberry introduces the new Hero Eau De Parfum, the latest in the Burberry Hero journey. A powerful fragrance to awaken the hero within.

The campaign presents a man in search of freedom and personal transformation – no longer held back by preconceptions. An embodiment of freedom, transformation and masculine energy. An exploration of oneself and respect for the majesty of the natural world.

Directed by Jonathan Glazer and photographed by Mario Sorrenti, the campaign captures the enigmatic and adventurous Adam Driver in the awe-inspiring beauty of the natural world. Adam Driver’s energy exudes tender soulfulness, expressed by the presence of the horse, which in turn is a creature that represents strength.

The new Eau De Parfum is inspired by a sense of exploration with a centred sensibility.

‘My inspiration for Burberry Hero Eau De Parfum was my memory of the Landes forest, where pine trees grow close to the ocean. The scent of the pine needles melted with a trail of warm sand and sea-spray was the aroma I wanted to recreate. For me, the sensual and crystalised resins included in the fragrance represent the power of reconnecting with your natural instinct.’- Aurélien Guichard, Perfumer.

The scent features a trio of warm cedarwood oils as its signature base, culminating in a fresh and luminous crescendo. The vibrant opening of pine needles blends with benzoin and incense, creating an intense fusion of profound sensuality.

The bottle is strong and modern, like the fragrance it carries. Its angular shape is an abstract reinterpretation of a horse’s hoof, engraved with the iconic Burberry logo. It also features the Thomas Burberry Monogram, a reference to the founder of the house.

Burberry Hero EDP is available in 150ml $220, 100ml $184 and 50ml $132 bottles. Available from MYER, David Jones and Sephora stores nationally.

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