11 Aug 2022
Originally founded in 2014 to bring Oribe to the Australian market, Rogue Beauty’s mission remains to this day: Find the best hair care brands the world has to offer and bring them to Australian shores for professional and retail consumers alike.
Rogue Beauty believes the future of e-commerce is curation, with roguebeauty.com.au redesigned to offer customers a comprehensive new online shopping platform. By taking a mobile-first approach, Rogue Beauty has become fully optimised to provide a seamless shopping experience from the palm of your hand. Behind their curated collection of international brands is a common theme: Artist driven brands, with best-in-class formulations, created by leaders in their field ensuring Rogue Beauty can provide consumers with peace of mind that that they are accessing only the best.
Rogue Beauty is built on the belief that knowledge is power and encourage their customers to delve a little deeper when it comes to what they need so they can shop with confidence online. A dedicated Hair Care Resources Portal has been launched featuring A-Z Ingredients Directory, how to identify your hair type and hair concerns, and hair routines 101 designed to assist customers in understanding and navigating the hair care landscape even further. Customers will experience first-hand Rogue Beauty’s values when it comes to promoting the realness and reality of beauty, fostering a safe, supportive and people-centric beauty experience that encourages their audience to in turn feel a greater confidence to embrace their own humanness.
Still want to know more? The Rogue Cut blog takes you behind the scenes and gives customers access to interviews and articles with from leading local and global experts.
Rogue Beauty is 100% Australian owned and operated small business proudly supporting the best hair and beauty salons across Australia.