13 Jul 2022
Last month, the lobal destination for modern luxury, FARFETCH announced the second release from FARFETCH BEAT, the new concept retail series that introduces exclusive product experiences to an international audience.
For FARFETCH BEAT 002 and to celebrate Pride, Interview is bringing back their iconic t-shirts for a commemorative limited edition collection created with Tabboo!, the legendary artist and drag performer of New York City’s East Village 1980s art scene. The collection comprises of three t-shirts featuring original artworks illustrated by Tabboo! paying homage to Andy Warhol, Candy Darling and Divine.
FARFETCH BEAT utilises an unconstrained and ad-hoc release schedule made possible by FARFETCH’s unique ability to give customers access to luxury products, brands, services, and a community of the best curators in the world which cannot be found elsewhere in luxury fashion.
20% of sales from the t-shirts will be donated to the Hetrick-Martin Institute – the oldest and largest advocacy organisation in the United States that provides aid and educational services to LGBTQIA+ youth at its Astor Place location in New York City.
In an industry first, FARFETCH has launched BEAT 2.0 on the app BeReal, which encourages more authentic photos of everyday life, via a series of intimate selfies from 10 members of the NYC queer community wearing the Interview t-shirts. Tapping into an app that champions authenticity lends itself well to the nature of the campaign, encouraging individuals to embrace and celebrate their true selves.
The Interview t-shirts are now available only on FARFETCH. Stay tuned for the next ad-hoc release via FARFETCH BEAT...