Icy Ling, CEO and Co-Founder of IC & Co

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Jo Malone is about to launching A new collection inspired by wild swimming

08 May 2022

The natural beauty of the British Isles is explored in five limited-edition scents. From crystal-clear shallows and bracing waves to hidden forest streams and city lidos, each fragrance captures a unique aquatic experience.

‘Wild swimming has a truly universal appeal, and, particularly in our current times, offers just about everyone an accessible experience of freedom in nature. That’s something we were all inspired by and tried to celebrate in this collection.’ - Céline Roux, Global Head of Fragrance

The new scents include:

Crystal Campion - The crystal waters of a hidden cove, lined with smooth pebbles and trimmed with dainty campion flowers. The freshness of rose ripples with a note of dewy violets and a hint of juicy blackcurrant.

Forest Moss - A ray of sunlight through the towering trees of the forest, leading the way to a secluded river. The green freshness of juniper entwined with the natural scents of earthy geranium and aromatic moss.

Salty Amber - An exhilarating swim at high tide. Sensual notes of amber and patchouli recall the opaque depths of the sea, contrasting with the impression of salty sea water and the energetic freshness of cardamom.

Aqua Lemon - Diving into the bright blue of the open-air pool for a morning swim, a citrus freshness in the air and city sounds in the distance. A refreshing burst of mandarin floats alongside an energising note of spearmint, gently warmed with cedarwood.

Jo Malone London favourite Wood Sage & Sea Salt completes the collection, pairing perfectly with each of the four new scents, enwrapping with its woody warmth and adding a fresh note of sea salt. Available in 30ml and 100ml Colognes and a special-edition Home Candle:

Wood Sage & Sea Salt - Windswept walks along the beach, the air fresh with sea salt and the mineral scent of rugged cliffs. Mingling with the woody earthiness of sage.

The collection also includes a Hydrating Face Mist, scented with Crystal Campion. Formulated without alcohol and enriched with pure British water, the formula awakens and refreshes the face. The hydration complex includes hyaluronic acid and helps leave skin feeling more smooth and supple. Fine and gentle, it is suitable for all skin types, leaving it soft to the touch with a healthy-looking glow.

Hold 15cm away from the face and spritz onto skin with eyes closed in a circular motion. It can be used on clean skin prior to applying make-up or throughout the day to refresh.

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