Icy Ling, CEO and Co-Founder of IC & Co

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The Dior Vibe Pop-Up Stores feature the Dior and Technogym Limited Edition pieces

22 Jan 2022

Dior is launching a series of pop-up stores to introduce the Dior Vibe line, which includes the Dior and Technogym Limited Edition series of home wellness products. Within this new project Technogym and Dior have joined forces to devise these unique pieces – Technogym MyRun connected treadmill, Technogym multifunctional workout bench and Technogym exercise ball - reinterpreted in a white version enhanced with a Dior star, the founding couturier’s lucky charm, and the name “Christian Dior”, the House’s emblematic signature, highlighted by five horizontal stripes in contrasting colors.

These special creations reflect a mutual commitment to inspiring a lifestyle that combines physical exercise and style, motivating people to live a happier and healthier life.

The new Dior and Technogym Limited Edition products will be available in Dior pop-up stores in Shanghai, Sanya, Beijing, Chengdu, Hong Kong, Seoul, Taipei, Bangkok, London, Beverly Hills, Soho, and Tokyo, as well as in a selection of pop-ins - in Paris, Milan, Tokyo, New York and Seoul.

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