20 Jan 2022
The third sign of the Chinese Zodiac, the tiger is considered a majestic species, representing strength, power and loyalty. To celebrate this Chinese New Year, Clarins introduces a limited-edition Double Serum inspired by the Chinese idiom Ru Hu Tian Yi: “like a tiger that has grown wings, with redoubled power”.
Over the last century, we have lost 95% of the wild tiger population as the species is threatened by the loss of habitat, poaching, human activities and illegal trading. In partnership with the World Wide Fund for Nature (WWF) - China office, Clarins commits to protecting the endangered North-Eastern Tigers in China — with a dedicated campaign to raise awareness and fundsfor the preservation efforts of the species, led by WWF. Together, we hope to protect this iconic species in order to secure its future in the wild.
The campaign features long-term Clarins skincare ambassador and actress, Dilireba (@dilrabaxx63) who is the star of the dedicated TV commercial.
With one sold every 5 seconds around the world, the Clarins Double Serum is a go-to anti-ageing treatment for women since it was first released in 1985 and currently in its 8th iteration, this exceptional formula has one of the highest concentrations of Clarins’ plant extracts. Inspired by the dual nature of the skin’s protective hydrolipidic film, it combines an oil-based phase and a water-based phase, making it possible to concentrate an endless number of highly effective age-control ingredients, with no risk of incompatibility. Double Serum devotees can purchase this iconic serum in a limited-edition Chinese New Year 75ml size, with 30ml and 50ml formats also available.
Limited edition Chinese New Year Double Serum 75ml $200 - Available at clarins.com.au, Myer, David Jones, Adore Beauty, as well as selected pharmacies nationwide.