17 Sep 2025
Maison Christian Louboutin is delighted to announce the appointment of Jaden Smith as the Maison's first Men's Creative Director, marking a significant milestone in the evolution of its men's universe.
In this role, Jaden Smith will oversee the creation of four collections annually across men's shoes, leather goods, and accessories, while shaping a distinctive visual and emotional universe that extends beyond product design to encompass campaigns, events, and immersive experiences.
Christian Louboutin and Jaden Smith met in 2019 - an encounter that sparked a genuine dialogue built on mutual admiration for each other's vision and individuality. Their conversations left a lasting impression on Christian Louboutin, who was deeply inspired by Jaden Smith's inventive spirit, his respect for the Maison, his thoughtful awareness of the world, and his commitment to shaping a more conscious future.
From this mutual inspiration, their relationship has grown into a shared artistic journey, now crystallized in this new creative chapter. Jaden Smith's philosophy-rooted in cultural curiosity and a fearless approach to creativity-resonates strongly with the values at the heart of the Maison. A multifaceted artist, Jaden Smithsteps into this role with the ambition to expand and enrich the men's narrative. Drawing on nearly a decade of shoe collaborations, his own fashion label, and his ongoing dialogue with music, performance, and activism, Jaden Smith wil interpret Christian Louboutin's legacy through his unique creative lens.
"When Ifirst met Jaden, Isaw in him a natural fit for the Maison, his world is rich and multidimensional, his style and cultural sensibility are inspiring and his curiosity and openness are remarkable. I felt that with his creative direction our men's collection would evolve in an exciting and dynamic way. He feels like the perfect addition to our creative team and Iam truly looking forward to having fun working with him on our men's collections." - Christian Louboutin
"Merging my vision with Christian's comes quite naturally because we see the world in a very similar way. There's a shared respect for creative freedom, and Ithink that's why it works. Iwant tocontinue the story, honoring the past while shaping the future through my own perspective. It isn't just a title - it's a creative home. Christian has given me a place to explore, to learn, and to create freely. His legacy is built on hard work and joy, andI want to carrythat forward." - Jaden Smith
"We launched our Men's line more than 15 years ago in a very genuine way, as we always do. Today, ti represents 24% of our business, and we believe there is still tremendous potential. This is the perfect time to strengthen our creative team by welcoming Jaden alongside Christian. We share the same values and the Maison's DNA." - Alexis Mourot, Chief Executive Officer
Jaden Smith's avant-premiere capsule wil be available in January in select boutiques worldwide and on christianlouboutin.com, while his debut collection will be revealed during Men's Fall/Winter 2026 Paris Fashion Week in January and in store in May, 2026.
