Icy Ling, CEO and Co-Founder of IC & Co

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19 Aug 2021

In the 1990s, Electro genre offered a world that was radically different and original, reflecting the night scene and the atmosphere in which it emerged.
Electronic music moved beyond the confines of the music world and gave rise to an authentic aesthetic culture. Performance became all-encompassing, a sensory, graphic experience transcending the effects of sound.

Inextricably linked with the venues in which it unfolded, Electro culture grew into a fully fledged artistic genre.

Lying at the heart of this narrative are contrasts between black, white and color. White is illuminated by color. Color is intensified by the depths of black.

"I conceived this capsule collection like a performance program, inviting our classics, the J12, PREMIE?RE, CODE COCO and BOY·FRIEND, to perform side by side on this stage, drawing their inspiration from the codes of this world," explains Arnaud Chastaingt, Director of the Watchmaking Creation Studio.

J12 ELECTRO - Inspired by the energy of electronic music, CHANEL reinvents the J12 watch, icon of 21st- century Watchmaking, in a black highly resistant ceramic and steel model with accents of vibrant color in its numerals. Available in a 38mm version equipped with the Calibre 12.1 or a 33mm version equipped with a high precision quartz movement. Limited editions of 1255 pieces each.

BOY·FRIEND ELECTRO - Inspired by the energy of electronic music, CHANEL reinvents the BOY·FRIEND watch in a steel version set with 142 brilliant-cut diamonds. This new interpretation is embellished with a robot motif and a quilted pattern calfskin strap lined in neon pink. Limited edition of 55 pieces.

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