18 Aug 2025
This August, Tommy Hilfiger unveiled its Father’s Day 2025 campaign across Australia and New Zealand, featuring none other than Australian snowboarder and global sporting icon Scotty James. The collaboration marked a new chapter for the world champion athlete, who stepped into the role of brand ambassador with the same poise and determination that has defined his sporting career.
Shot by Georges Antoni and styled by Grant Pearce, the campaign captured Scotty in a series of intimate, laid-back moments that reflected his grounded attitude to both family life and personal style. From cycling scenes with his young adventurers dressed in Tommy Hilfiger kidswear to portraits that radiated calm focus, each frame carried a sense of balance—between the discipline of a world-class athlete and the joy of being a new father.
“Working with an iconic brand like Tommy Hilfiger for this Father’s Day campaign felt special,” Scotty shared. “Becoming a dad has changed the rhythm of my life, as I find new harmony between the discipline of my sport and the simple pleasure of spending time with my family. This collection mirrors that balance—effortless, classic pieces designed to be lived in and enjoyed in the moment.”
The Father’s Day edit is drawn from the Tommy Hilfiger Pre-Fall 2025 collection, which reimagined classic prep codes through versatile layering and fresh pops of colour. Standout pieces included the signature 1985 Polo, quarter-zip cable knits, and relaxed Oxford shirts styled with denim and chinos. Together, they offered an unpretentious yet refined take on modern prep—timeless, comfortable, and distinctly Australian in spirit.
Now available at au.tommy.com, in Tommy Hilfiger boutiques nationwide, and through select retail partners, the collection invites families and fashion lovers alike to celebrate fatherhood with pieces that embody strength, style, and ease.
