28 Jun 2025
Bang & Olufsen has once again redefined what a portable speaker can be, unveiling the new Beosound A1 3rd Gen—a sophisticated evolution of the brand’s award-winning Bluetooth design. Released this May, the latest A1 arrives with elevated sound, enhanced performance, and a circular design ethos that is already setting new benchmarks for luxury audio.
Designed in collaboration with Danish designer Cecilie Manz, the Beosound A1 3rd Gen balances sculptural beauty with advanced acoustics. The speaker’s precision-milled, pearl-blasted aluminium casing—pierced by 2,173 micro-perforations—and soft waterproof leather strap make it an object of both function and art. It comes in Bang & Olufsen’s classic Natural Aluminium, plus two nature-inspired new finishes: Honey Tone and Eucalyptus Green.
The technical upgrades are equally compelling. The A1 3rd Gen features the largest woofer in its class, delivering a deeper bass with a Bass SPL of 64dB—2dB higher than the previous generation. A 24-hour battery life now ensures long-lasting performance on the go, while stereo pairing with 2nd and 3rd Gen models enables rich, immersive soundscapes anywhere. The speaker’s three-microphone array also supports crystal-clear speakerphone calls, with seamless connectivity via Bluetooth 5.1, Microsoft Swift Pair, and Google Fast Pair.
Crafted for longevity, the Beosound A1 3rd Gen is built on a modular architecture designed for a decade-long first lifecycle. It is the first Bluetooth speaker in the world to receive Cradle to Cradle Certified® Bronze level, supporting an approach to product design that is serviceable, upgradeable, and repairable. A professional-replaceable battery and up to five years warranty with Beocare further underscore Bang & Olufsen’s commitment to circular design.
For those who value enduring beauty and exceptional performance in equal measure, the Beosound A1 3rd Gen is an instant icon. Now available at Bang & Olufsen stores and online at bang-olufsen.com.
