15 May 2025
BOSS has officially appointed S.COUPS, leader of SEVENTEEN, as its latest global brand ambassador. Known for his composed presence and confident charm, S.COUPS perfectly reflects the BOSS philosophy—authentic, precise, and self-defined.
As part of the partnership, he will wear signature BOSS looks for upcoming campaigns and appearances, offering his distinct style and quiet strength to the brand’s evolving narrative. From tailored pieces to refined casualwear, the collaboration feels effortless.
“I’m incredibly honored to join BOSS as a global brand ambassador. To me, BOSS represents the ultimate in style, elegance, and self-determination—values that drive my musical journey,” S.COUPS shared.
Coinciding with SEVENTEEN’s 10th anniversary and upcoming group activity, the collaboration underscores a shared appreciation for individuality, timeless design, and global influence. With this appointment, BOSS continues to shape a modern vision of leadership—anchored in authenticity and presence.
