07 Aug 2021
With most of us having spent more time than ever before in our homes in the last year, the kitchen has truly earned its reputation as the heart of the home - and investing in durable, reliable kitchenware is more important than ever. This Spring Summer, Le Creuset is going back to where it all started, shining a spotlight on the timeless Volcanic colourway: a vibrant, flame-orange that has been brightening homes for generations.
Founded in 1925 when two Belgian industrialists met at Brussels Fair, Le Creuset 'cracked the code' to enamelling cast iron and brought colour to the kitchen. Inspired by the fiery orange colour of molten cast iron inside the foundry moulds, the founders’ first enamel colour, originally named Volcanic Flame, has become the brand’s signature hue. Vivid and unmistakable, it instantly says ‘Le Creuset’ to those in the know. A true classic that transcends trends and generations, all Le Creuset Cast Iron products are still handcrafted in the original foundry in Fresnoy-le-Grand, France.
A perfect time to inject a burst of life to home interiors, Le Creuset cookware in Volcanic is a forever relevant investment that will bring extra helpings of joy to cooking in the home. Reinvigorated this Spring, Le Creuset is showcasing a carefully selected range of hero products across the Cast Iron, Stoneware and Accessories to support with imagery and display, demonstrating the great depth of range in the best-selling shade. The range includes the latest additions to the Le Creuset product portfolio: the Hydration Bottle and Travel Mug, providing practical and versatile options for brand newcomers and existing fans alike to add to their collections.
Whether it’s kickstarting the morning with coffee served in the Stoneware Mugs, or a delicious dinner prepared in one of the iconic Cast Iron Casseroles, Volcanic is a powerful accent that always hits the right note in the home. Perfect for simmering one-pot stews, the Cast Iron Round Casserole is a kitchen essential that enhances the cooking process by evenly distributing heat and locking in the optimal amount of moisture. For a succulent Sunday Roast, the Cast Iron Oval Casserole with its elongated shape allows more space in the oven for cooking accompanying dishes. The versatile Cast Iron Shallow Casserole is a true four-in-one dish – ideal for one-pot meals, stir-frying, as a baking dish for pies and cakes as well as being a stunning choice as a tabletop centrepiece to serve. To complete the bold Volcanic statement, Le Creuset’s Dinnerware will bring culinary creations to life.
