08 Jul 2021
Ahead of Qixi this year, Balenciaga stores offer an exclusive series of products and conveniences that celebrate love. Classic products reimagined in fluffy, faux fur and baby pink color palettes reference the cuddly stuffed animals and cards that are presented to loved ones on this holiday.
Multiple styles of T-shirts, hoodies, shirts, caps, and socks in pink, black, and white are embroidered with a heart and a logo, stating either “HEART” BALENCIAGA or I “HEART” BALENCIAGA.
A selection of Hourglass bags in various sizes are available in pink or black faux fur, as are phone and headphone cases with floppy bunny ears and heart-shaped bags. Exclusive Balenciaga Track and Track Sandal styles in black or silver are lined with pink or grey faux fur. Heart-shaped silver metal bag charms, pendant necklaces, hoop earrings, and friendship bracelets also available. In addition, a special gifting card comes with each in-store purchase from the Balenciaga Qixi 2021 Series.
To announce the series, a campaign by artist Haotian Wang interprets romance and dating in the year 2021 through enacted scenarios around Shanghai’s metropolitan landscape. In videos and still images, couples dance wearing VR headsets; they ride a motorized scooter together outside Plaza 66; they have virtual dates and send selfies via screens; they share a drink on a rooftop overlooking the skyline; and they send gifts from the Balenciaga Qixi 2021 Series using drones.