11 Apr 2025
Sydney is set to witness a seismic shift in fashion this May as AFC Australian Fashion Week 2025, presented by Shark Beauty, shines its spotlight on a wave of groundbreaking creative forces. At the heart of this sartorial surge is the highly anticipated “New Generation” showcase—delivered by DHL Express—scheduled for Friday 16 May at 10am at Carriageworks. This isn’t just a runway show. It’s a defining moment for the future of Australian fashion.
Curated to amplify emerging voices, the New Generation showcase presents a rare opportunity to witness the raw energy and originality of five rising labels—each rewriting the rules of contemporary design through distinct narratives, techniques, and cultural lenses. As global fashion continues to hunger for authenticity and innovation, these talents are poised not only to redefine local style codes but to take the international stage by storm.
Permanent Vacation leads with understated luxury, crafting timeless silhouettes that feel as effortless as they are intentional—an ode to art, culture, and considered living. HALUMINOUS turns emotion into form, weaving gothic romance and Victorian elegance into something strikingly modern. Buluuy Mirrii, the visionary work of Colleen Tighe Johnson, channels deep Gomeroi storytelling into couture creations that have travelled from Moree to Cannes and beyond. Then there’s Miimi & Jiinda, where Gumbaynggirr heritage meets wearable art in a celebration of matriarchal creativity, sustainability, and cultural pride. Rounding out the lineup is BOTEH, whose sun-soaked resort wear blends artisanal prints and elevated ease with a reverence for the past and a joy for the present.
As the official logistics partner, DHL Express plays a critical role in bringing these designers closer to the world. With expertise in navigating global shipping and customs complexities, the brand empowers young labels to expand without sacrificing creative focus—unlocking international opportunities while preserving artistic integrity.
“This group showcase provides the perfect avenue for emerging designers to reach new heights and audiences through AFC Australian Fashion Week’s global platform,” says Kellie Hush, CEO of Australian Fashion Week. And with fashion ranking high among Australia’s export sectors, DHL Express Managing Director Phil Corcoran adds, “We are thrilled to support the New Generation program... showcasing the talents of emerging local creators.”
This season’s New Generation designers aren’t just debuting collections—they’re debuting a new vision for what Australian fashion can be. For those looking to discover the next wave of iconic names, the runway at Carriageworks this May is where it all begins.
To learn more, visit australianfashionweek.com.
