22 Mar 2025
Finding the perfect bag is no easy feat—unless, of course, it’s Dior. In celebration of the launch of the D-Journey bag, Maria Grazia Chiuri’s latest creation for the Dior Spring-Summer 2025 Ready-to-Wear collection, the House has unveiled a playful and unexpected campaign that is already making waves.
Dior’s new film parody takes a tongue-in-cheek approach, subverting the style of classic infomercials with an irresistible dose of wit and charm. At the helm is British actress Rosamund Pike, who steps into the role of an infomercial host, delivering a pitch that’s both humorous and undeniably chic. “Finding the perfect bag can be a real challenge,” she declares—until the D-Journey bag enters the scene. A seamless blend of glamour and practicality, this new must-have redefines effortless elegance.
The film also features an all-star lineup of Dior ambassadors, each bringing their own personality and lifestyle into the mix. Indian actress Sonam Kapoor embodies the chaos of a high-powered editor-in-chief, Olympic tennis champion Zheng Qinwen appears straight off the court, while Camille Cottin and Deva Cassel are caught mid-rehearsal and meditation. Model Anyier Anei joins during a fitting, all of them celebrating the many facets of the D-Journey—its versatility, ease, and undeniable allure.
“In a world brimming with responsibilities, it’s easy for things to get out of hand. That’s why you need our D-Journey, the most intuitive accessory ever created.” The film’s cheeky tagline only reinforces what has already become clear: this is not just a bag—it’s a game-changer.
Now, the only real challenge? Getting your hands on one.
