17 Mar 2025
In the world of fine jewelry, few collections carry the legacy of boldness and innovation quite like FRED’s Force 10. Nearly six decades after its inception, this emblem of courage and determination embarks on a new chapter—Force 10 Rise. Designed to embody strength, resilience, and the spirit of pushing beyond limits, this radiant and feminine evolution pays homage to the Maison’s fearless creativity while offering a fresh interpretation of its most iconic motifs.
Originally born from Fred Samuel and his sons’ love for sailing, the Force 10 collection has long been a symbol of defiance against the elements, channeling the power of the sea into contemporary elegance. Now, Force 10 Rise reimagines this legendary design with a daring interplay of form and brilliance. The collection seamlessly merges the emblematic cable and buckle—this time in an exquisite duo, where the buckle is adorned with diamond pavé and framed by a luminous line of diamonds. Three rows of pink or white gold create a dynamic contrast of organic curves and rectilinear precision, striking a perfect balance of strength and sophistication.
The bold new graphic design of Force 10 Rise reaches its full expression in a stunning band ring, where its charismatic presence commands attention with every movement. The collection also introduces a sleek necklace—versatile enough to be worn alone or stacked in a cascade of gold hues to suit one’s personal style. Two striking pairs of earrings bring a modern edge to the collection, available as sculptural half-moons or statement hoops, exuding a geometric and contemporary flair. For an unexpected touch, an ear cuff variation invites endless possibilities in mix-and-match styling, embodying the Maison’s ethos of individuality and self-expression.
With Force 10 Rise, FRED reinvents its heritage with an audacious energy, empowering women to chart their own course with elegance and determination. A luminous tribute to inner strength, this collection is a radiant symbol of modern femininity—an invitation to embrace life’s challenges with fearless grace. As always, FRED, the Sunshine Jeweler, continues to illuminate the world of high jewelry with brilliance, passion, and an unwavering spirit of adventure.
