17 Mar 2025
In the world of luxury fragrances, few brands can evoke the depth of heritage and artistry like Amouage. With the launch of Purpose 50 Exceptional Extrait, the Omani perfume house has once again redefined the boundaries of olfactory storytelling. This new creation, a profound evolution of the 2023 Purpose Eau de Parfum, is not just a fragrance—it’s an immersive journey into the heart of nature, rooted in the ancient soul of frankincense.
Composed by master perfumer Quentin Bisch under the guidance of Amouage’s Chief Creative Officer Renaud Salmon, Purpose 50 delves deeper into the essence of the frankincense tree. While the original Purpose Eau de Parfum celebrated the tree’s resin-laden bark and shimmering leaves, Purpose 50 explores its hidden roots, grounding the fragrance in a darker, earthier narrative. The result is a scent that resonates with the primal power of the earth, offering a meditative experience that is both intimate and expansive.
The fragrance opens with the familiar burst of pink pepper, but here, it invites introspection rather than outward exuberance. Frankincense, the star of the composition, emerges with a mineralic, resinous depth that feels ancient and mystical. Sand vetiver and papyrus add a rooty earthiness and heated tempestuousness, while saffron introduces a leathery dryness. These notes, though recognizable from the original, are transformed in Purpose 50, resonating with earthly landscapes rather than ascending to the heavens.
At the heart of this olfactory masterpiece is a sandalwood accord, crafted by Bisch to lend the fragrance a creamy, woody gravitas. This accord extends the composition into uncharted dimensions, creating a meditative quality that lingers on the skin. The base, enriched with vanillin, adds a tender sweetness and a carnal physicality, evoking the delicate bark of the frankincense tree and its almost human fragility.
Presented in a strikingly elevated version of Amouage’s iconic flacon, Purpose 50 is a visual and sensory delight. The bottle’s rich green lacquering and gradient effect reflect the fragrance’s focus on being deeply rooted and grounded. The packaging, featuring kinetic visuals by Belgian artist Louise Mertens, adds a touch of gold to project the richness and spiritual aura of the scent.
As part of Amouage’s Exceptional Extraits collection, Purpose 50 is a testament to the brand’s commitment to pushing the limits of perfumery. With a 50% concentration of perfume oils and a four-week ageing process, this fragrance is a profound connection to the earth’s ancient soul, its endless patience, and its timeless wisdom.
Discover Purpose 50 Exceptional Extrait at Libertine Parfumerie and experience a fragrance that roots you to the earth while elevating your spirit.
