Icy Ling, CEO and Co-Founder of IC & Co

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L’OCCITANE UNVEILS NEW HAIR & SCALP RITUALS HARNESSING THE POWER OF ESSENTIAL OILS

14 Mar 2025

Since 1976, L’Occitane en Provence has been at the forefront of essential oil innovation. Now, blending decades of expertise with advanced skincare science, the brand introduces a new generation of hair and scalp care designed to unlock hair’s full potential. With premium shampoos, conditioners, and targeted treatments, this collection brings together effectiveness and indulgence for a holistic approach to hair wellness.

L’Occitane’s research reveals that essential oils offer profound biological benefits, making them an ideal solution for scalp and hair health. With nearly five decades of distillation expertise, the brand has carefully selected potent botanical extracts to craft high-performance formulas. Lavender essential oil soothes the scalp and reduces stress signals, promoting a balanced scalp environment. Rosemary essential oil is clinically tested to help minimize hair loss and support hair vitality. Peppermint essential oil regulates excess sebum production, leaving the scalp feeling refreshed and balanced.

Scalp health is the foundation of strong, vibrant hair, influenced by diet, environment, and lifestyle. Since securing its first patent for Immortelle essential oil in 2001, L’Occitane’s biologists have continuously explored skin health, identifying key actives that support the scalp’s delicate ecosystem. Unlike facial skin, the scalp is more prone to irritation, dryness, and imbalances, making targeted formulas essential. L’Occitane’s latest innovations are designed to nourish and protect the scalp while enhancing overall hair vitality.

Beyond efficacy, this collection is a testament to L’Occitane’s commitment to sustainability. More than 95% of the ingredients are readily biodegradable, with over 90% sourced from natural origins. In 2022 alone, eco-refill initiatives saved 30 tons of packaging materials. By marrying nature’s power with scientific expertise, L’Occitane continues to redefine haircare, offering luxurious, effective solutions that respect both hair and the planet.

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