14 Mar 2025
Paris Fashion Week always brings its fair share of jaw-dropping moments, but few could rival Barry Keoghan’s grand arrival at The Peninsula Paris, behind the wheel of the striking Jaguar Type 00. The concept car’s futuristic silhouette and deep French Ultramarine hue turned heads as it glided through the city’s historic streets, embodying Jaguar’s fearless approach to luxury and innovation.
Type 00, which first stunned the world at Miami Art Week in December 2024, is more than just a concept—it’s a bold statement of Jaguar’s next chapter. Echoing the brand’s original ‘Copy Nothing’ philosophy established by Sir William Lyons, this extraordinary vehicle previews the refined yet audacious direction Jaguar is taking.
The deep, luminous blue that coats the Type 00 isn’t just a colour—it’s a story. Inspired by the Renaissance-era prestige of ultramarine, Jaguar’s materiality team worked closely with in-house paint specialists to create a bespoke French Ultramarine finish. The result? A satin-like metallic sheen that accentuates every dramatic curve of the car’s avant-garde form.
Paris, a city synonymous with luxury and artistry, will also play host to Jaguar’s new brand store in the prestigious Golden Triangle of the 8th arrondissement. Positioned at the heart of the capital’s high fashion district, this space is set to redefine how clients engage with Jaguar, offering bespoke experiences that blend automotive excellence with cultural sophistication.
"Jaguar will come to life in a select number of these exclusive brand stores, located where clients live, work, and play,” said Rawdon Glover, Managing Director of Jaguar. “They allow us to build direct client relationships and offer unique and personalised experiences. These stores will embrace their local cultures, with the Paris location highlighting the city's rich heritage in art and its status as the home of luxury fashion.”
As Jaguar continues its evolution, its global presence will extend beyond traditional showrooms, embracing a carefully curated network of luxury retailers. But for now, all eyes are on Paris, where Barry Keoghan and the electrifying Jaguar Type 00 have already set the tone for the brand’s next era of bold reinvention.
