01 Mar 2025
Calvin Klein has once again set the fashion world abuzz, unveiling its latest campaign starring none other than SEVENTEEN’s MINGYU. Shot and directed by the visionary Leslie Zhang, this Spring 2025 denim campaign perfectly captures the effortless charm of the K-pop sensation, infusing classic Calvin Klein pieces with a fresh, modern twist.
In a series of stunning visuals, MINGYU embodies Calvin Klein’s signature casual yet youthful aesthetic. His natural charisma shines through each look, making it impossible to take your eyes off him. The campaign highlights versatile denim styles that blend iconic branding with contemporary flair, proving why Calvin Klein remains a global style authority.
At the heart of the campaign is the 90s Straight Jeans, showcased in four unique and captivating ensembles. MINGYU makes a bold statement in the new allover CK monogram print, paired with the matching 90’s Trucker Jacket—an outfit that oozes confidence and edge. For a more polished vibe, he dons a black pair of jeans with a Relaxed Archive Logo Tee, layered under a faded blue Icon Trucker Jacket. His sporty side shines through in an ultra-light pair of jeans with the Smooth Cotton Tee, while a dark wash pair with the Cotton Classics Tank and Denim Overshirt delivers the ultimate laid-back appeal.
The collection doesn't stop there. Additional denim fits bring even more variety, offering clean and bold looks for every style mood. The Baggy Jean, combined with the Relaxed Vertical Logo Tee and a sleek Leather Jacket, channels urban cool with ease. MINGYU’s look in the Slim Jean with the Washed Pocket Tee is all about effortless style, while the Slim Straight Jean paired with the Drop Needle Tank strikes the perfect balance between contemporary and classic.
This campaign is more than just a fashion moment—it’s an invitation to embrace the playful, versatile spirit of Calvin Klein. With MINGYU as the face of Spring 2025 denim, fans and fashion enthusiasts alike are in for an inspiring season of style. Head to Calvin Klein stores or visit their website to explore the collection and find your own take on these iconic looks.
