29 Sep 2024
Flite, a trailblazer in innovative eFoiling products, has earned significant recognition at both the esteemed Australian Good Design Awards 2024 and the International Design Excellence Awards (IDEA) 2024. These accolades celebrate Flite's dedication to pushing the boundaries of design and performance, further solidifying the brand's leading position in the eFoiling industry.
At the Australian Good Design Awards, Flite's collaboration with world-renowned industrial designer Marc Newson resulted in multiple prestigious titles. The Flite x Marc Newson eFoil range was honored as Best in Class in Product Design for Sport and Lifestyle, while also securing a Gold Winner award in the same category. The product embodies advanced material innovation and hydrodynamic efficiency, setting new benchmarks for both design and functionality. Using cutting-edge carbon fiber technology inspired by aerospace engineering, the Flite x Marc Newson range redefines what is possible on water, enhancing performance while pushing aesthetic and technological boundaries.
The Flitescooter, another standout product in Flite's portfolio, was designed to make the thrill of eFoiling accessible to a wider audience. Its removable handlebar and user-friendly design enable beginners to experience the excitement of eFoiling, while the adaptable features continue to engage seasoned riders. The Flitescooter was recognized as a Gold Winner in the Product Design category for Automotive and Transport, reinforcing Flite's commitment to inclusivity in water sports.
Meanwhile, Flite AIR, which focuses on affordability and durability, without sacrificing performance, received a Good Design Award in the Sport and Lifestyle category. The inflatable board’s versatility makes it a favorite for shared use among friends, families, and yacht owners, further broadening the appeal of eFoiling.
David Trewern, Founder and CEO of Flite, expressed his pride in the company’s achievements: “Design and innovation are at the heart of what we do as a business. Winning such prestigious design awards across multiple products and categories is a testament to the hard work and dedication of our world-leading Flite studio team. I would especially like to thank Marc Newson for his passion and commitment to our collaboration, which has resulted in a very special Fliteboard of which we are incredibly proud.”
On the global stage, the Flite x Marc Newson collaboration also garnered Silver at the IDEA 2024 awards in the category of Sports, Leisure, and Recreation. The IDEA Awards, presented by the Industrial Designers Society of America (IDSA), are among the most prestigious design accolades worldwide, recognizing innovative products that benefit users and society at large.
Marc Newson shared his delight at the recognition, stating, “I am extremely proud of my collaboration with Flite, and I am honored that we have won these awards. It is thrilling for the design to be recognized both in Australia and overseas. After a European summer of using the board, the product has exceeded even my own expectations. It’s a joy to use and a technical marvel.”
With multiple awards from both the Australian Good Design Awards and the IDEA, Flite has cemented its leadership in eFoiling innovation. The company’s ability to blend state-of-the-art technology with exquisite design allows it to elevate the on-water experience for enthusiasts around the world. Through ongoing collaboration and relentless innovation, Flite continues to redefine the world of eFoiling, making it more accessible, stylish, and exciting for a global audience.
