29 Sep 2024
Ralph Lauren, the iconic American fashion house, is proud to announce its partnership with the McGrath Foundation as part of the 2024 Pink Pony campaign in Australia. For more than 30 years, Ralph Lauren has been a steadfast supporter in the global fight against cancer. The Pink Pony Initiative, Ralph Lauren's worldwide program, aims to address critical issues such as cancer research, early screenings, diagnosis, treatment, education, and patient support.
Inspired by the personal loss of Nina Hyde, Ralph Lauren's close friend and renowned American fashion editor, the designer has dedicated his brand’s influence and resources to the fight against cancer. This year’s Pink Pony campaign centers around the theme, "Live well. Be well," encouraging individuals to take charge of their health and promoting the importance of preventative care, not just for themselves but also for their loved ones.
Ralph Lauren's 2024 Pink Pony collection has been reimagined with a fresh, youthful black and pink palette, offering a sporty range for men, women, and children, as well as a selection of accessories. With this invigorated collection, Ralph Lauren aims to engage younger generations, inspiring them to join the movement for cancer awareness and proactive healthcare.
In a powerful demonstration of its commitment, Ralph Lauren will donate 25% of the gross sales from all Pink Pony products sold in Australia to the McGrath Foundation. Additionally, 100% of the gross sales from the Ralph Lauren "LIVE/LOVE" Collection, which includes a chic unisex cap and luxurious cashmere sweater, will go directly towards supporting the McGrath Foundation’s life-changing work in Australia.
The McGrath Foundation, a leader in breast cancer support, is dedicated to funding specialist breast care nurses and enhancing breast health awareness across Australia. This partnership is a natural extension of Ralph Lauren’s long-standing mission to drive positive change in cancer care, ensuring that underserved communities gain access to early and effective treatments.
The 2024 Pink Pony collection will be available in Australia starting September 30th at select Ralph Lauren stores, on www.ralphlauren.com.au, and in select global wholesale outlets.
Join Ralph Lauren and the McGrath Foundation in their shared vision of a world where everyone, regardless of their background, has access to the best possible care. To learn more about Ralph Lauren’s commitment to cancer awareness and how you can help, visit www.ralphlauren.com.au.
