Icy Ling, CEO and Co-Founder of IC & Co

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Benefit Introduces Dew-La-La Liquid Glow

23 May 2024

Benefit is excited to unveil Dew-La-La, a new lightweight, skin-loving liquid highlighter designed to give you a sheer, effortless glow. Imagine the golden hour blending seamlessly with the fresh dew of springtime mornings. With its unique ingredients, Dew-La-La not only enhances your radiance but also keeps your skin looking brighter and feeling more moisturized over time.

Available in six versatile shades, Dew-La-La offers a natural-looking, lit-from-within radiance that will make you exclaim, “Dew-la-la!” Whether you use it alone or layer it with other products, this highlighter adapts beautifully to your routine.

“These weightless ingredients allow you to customize your glow by layering and mixing into our other liquid and cream products. One of my favorite ways to use Dew-La-La is by mixing it into my POREfessional primer as well as my foundation for an extra glow,” says Samantha Tonkin, Benefit Cosmetics National Brow and Beauty Authority.

The highlighter provides 12-hour moisture, ensuring your skin stays hydrated all day, while its longwear formula guarantees that your glow lasts from morning till night. Additionally, Dew-La-La offers 12-hour brightening for consistent luminosity. It is transfer-proof, smudge-proof, and fade-proof, so it stays put without smudging or fading. Being non-comedogenic, it is gentle on the skin and prevents clogged pores.

Dew-La-La (AUD $55) is currently available at Sephora. Starting June 5, you can also find it at Myer, Adore Beauty, and The Iconic. Embrace the effortless glow and make every day a Dew-La-La day!

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