22 Apr 2024
Aveda commemorates Earth Month and Earth Day today, highlighting sustainability values and a profound commitment to the well-being of the world and its inhabitants. As a vegan, high-performance hair care brand, we have consistently given priority to impactful initiatives since our inception in 1978. Aveda’s dedication remains to uphold a prominent role in sustainable beauty.
This year, Aveda will be selling its award-winning Botanical Repair Strengthening Overnight Serum in a limited-edition packaging art designed by Láolú Senbanjo, a Nigerian-bred, Brooklyn-based artist and human rights activist. $10 from the sale of each limited-edition Botanical Repair Strengthening Overnight Serum (RRP $79) will go toward funding projects with Take 3 For The Sea, our local charity partner.
Aveda believes there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision Aveda makes. Following the same principle, this year, Aveda Australia is proud to continue its support to nonprofit charity partner, Take 3 For The Sea. Since 2021, Aveda has continued to raise awareness to fundraise to STOP Ocean Plastic Pollution and help Take 3 For The Sea work with education, social and community groups nationwide to remove 1.5 million pieces of rubbish from our environment.
