18 Apr 2024
The House of Creed reveals its latest campaign in celebration of its cult classic and most revered global fragrance, Aventus. For 2024, Creed’s new brand campaign, Cut Different, encapsulates the exceptional craftsmanship and ingredients – that remain unchanged – behind this timeless Eau de Parfum.
Inspired by The House of Creed’s rich heritage, Cut Different takes influence from Creed’s unique history in tailoring and royal patronage. It recognises the brand's conception in 1760 as an exquisite tailor in Mayfair London, founded by James Henry Creed.
What’s more, Cut Different celebrates Creed’s long-standing journey and innovation as a luxury fragrance house that still maintains its artisanal seed-to-scent approach. Creed is dedicated to the creation of highly original fragrances. It sources and creates its portfolio from the finest natural, quality ingredients the world has to offer, to create the best-selling fragrances.
Audacious, confident and powerful, this signature fragrance from The House of Creed has been delicately hand-crafted to create a true contemporary classic using ingredients Creed has stayed true to. Hand-picked Calabrian bergamot leads into exotic notes of pineapple and lemon, tinged with pink pepper. Balancing the juiciness of the head and heart notes; cedar, birch and oakmoss base notes add a touch of dark complexity to this long-lasting Eau de Parfum.
