Icy Ling, CEO and Co-Founder of IC & Co

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Fresh Best Selling Soy Face Cleanser just got a whole new look

01 Jun 2021

“In the early 90’s, there was a buzz about the health benefits of soy, but there wasn’t much talk about its effects on the skin. We researched the amino-acid rich ingredient and found that it helps with skin’s elasticity and suppleness – introducing it to the beauty market in 1999. Our first venture into skincare, the Soy Collection continues to hold a special place in our hearts.”- Lev Glazman & Alina Roytberg, fresh founders.

This year, In honor of fresh’s 30th anniversary, the best-selling Soy Face Cleanser is getting a whole new look. The iconic tube is now adorned with a limited-edition design that celebrates the beauty of all skin types. It’s fresh belief that good skin starts with clean skin – for all. The pH-balanced do-it-all cleanser is proven to remove dirt, impurities, and mascara (without the sting!) for soft, soothed, heathy-looking skin.

“At fresh, we celebrate our differences. Our individual gender identities, sexual orientations, and races are what make up special, beautiful, and ultimately fresh,” say founders Lev Glazman & Alina Roytberg. “Our limited-edition Soy Face Cleanser is about revealing the natural beauty that lives in all of us.”

Celebrate the beauty of all skin types, celebrate the beauty that is YOU.

Limited Edition Soy Face Cleanser RRP AUD $66 is available in-store and online at Sephora.

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