Icy Ling, CEO and Co-Founder of IC & Co

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NEW CAMPAIGN FROM WATERFORD FOR THE ICONIC LISMORE COLLECTION

17 Feb 2024

Waterford reimagines its iconic Lismore Classics range by expanding its product offering and introducing a new campaign that celebrates the diverse expressions of love including through friendship, family, marriage, same sex relationships and self-love. The campaign aims to recontextualise a classic Waterford collection for contemporary society, whilst making a subtle nod to the collection’s 1950s origins.

Since the 1950s, Waterford’s Lismore Classic range has become iconic in its presence in celebrations and events. With a history of timeless designs and impeccable craftsmanship, the reimagined collection honours Waterford’s heritage whilst breathing new life into this iconic range. This expanded, modern offering refreshes the Lismore Classic range to be a loved staple for both existing generations and those to come, blending tradition with contemporary flair.

The Lismore Classic collection ventures beyond their status of being the traditional crystal of the past, and strives to redefine celebration and elevate the art of gifting. It celebrates diverse expressions of love, making it an ideal companion for various occasions. Whether it be a centrepiece for a romantic dinner, a thoughtful gift for Mother’s day or an elegant addition to lively gatherings with friends, Waterford invites a new generation of tastemakers to honour and commemorate the most joyous moments of their lives.

Embrace tradition, celebrate the present and immortalise your special moments with Waterford’s Lismore Classic collection.

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