Icy Ling, CEO and Co-Founder of IC & Co

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Xerjoff introduces groovexcape

06 Jan 2024

The beat of a city is marked by the underground pulse of its music. In electronic clubs, with synthetic, precise and at times cutting notes, the ritual of dance and the sacredness of sound are shared. Incense, a symbol of mysticism, is the common thread between electronic music and the groovexcape perfume.

Xerjoff blends is aiming to merge sensory and cultural perceptions. A place to unleash creativity in a new chaos, where differences become uniqueness and artistic experimentation the perfect way to show that true freedom is not in standardisation but in discovering oneself as unique.



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