Icy Ling, CEO and Co-Founder of IC & Co

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Introducing Mulberry’s Festive Campaign Featuring Model Alek Wek and the Brand’s New Festive Lifestyle Collection

20 Nov 2023

This season, Mulberry is celebrating the joy, togetherness, and unpredictability of the holidays with their festive campaign and the latest instalment of the brand’s lifestyle collections – a capsule of homeware and giftable items.

The campaign takes viewers behind the scenes of a festive shoot, to show the sheer determination that goes into achieving that perfect shot. In a series of playful vignettes which exemplify a dry British wit, esteemed filmmaker and creative Bunny Kinney captures our unique cast of characters – including Sudanese- British model Alek Wek – in a range of mises en scène: from the baby that’s more interested in getting their hands on a shiny Mulberry bag than smiling for the camera, to the defiant dog- actor that no one can find on set.

The campaign spotlights the recently launched Lana and Pimlico styles, including stand-out iterations for the party season - the Small Lana Top Handle in reflective Silver Mirror and jewel-toned

Titanium Blue. Elsewhere, some of Mulberry’s most-loved styles are reimagined: iconic silhouettes are updated in metallic tones and embellished with recycled sequins, including the Mini Alexa in Silver Crinkled Leather, and the Lily in Black Sequins.

Mulberry also launch their second iteration of their lifestyle collection. The new Festive capsule celebrates the holiday season’s spirit of togetherness and includes handmade ceramics crafted in the UK, from dinner plates and candle holders to teapots and tea cups. Spotlighting the brand’s leather craftsmanship, the capsule also comprises a backgammon set, leather coasters, and a serving tray – as well as a range of soft accessories including slippers, hot water bottles, cushions, and pyjamas. Completing the capsule are miniature versions of Mulberry’s iconic Bayswater bag reimagined as baubles, ringing out the style’s 20th anniversary celebrations, and cementing Mulberry’s place as the home of gifting this festive season.

True to Mulberry’s Made to Last ethos, all leather pieces featured in the festive campaign and collection are crafted from carbon-neutral leather, a commitment across all Mulberry products since 2022, achieved through offsetting with the World Land Trust, and is sourced from environmentally-accredited tanneries.

This festive season, Mulberry continues its ongoing support of The Felix Project, a London-based charity that saves surplus food from suppliers and redistributes it to those who need it the most. Mulberry’s festive programming, including hosting the Monthly Digestif, a panel-led pop culture review with Sydney Lima, and a weekly raffle for customers with the opportunity to win Mulberry prizes, will raise funds for The Felix Project. Since 2020, over 300,000 meals have been provided for Londoners through Mulberry’s donations.

The campaign is brought to life in store windows globally, with oversized bows in tactile materials and joyful colours reflecting the campaign's spirit. Customers are invited to explore the new season styles and Festive Lifestyle Collection, with services including one-to-one appointments, personalisation, and buy-back available in selected stores.

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