15 Nov 2023
Ralph Lauren debuts the official Australian Open 2024 Capsule Collection, launching in Ralph Lauren and Polo Ralph Lauren boutiques and online across Australia from November 2023. The launch of the collection follows the announcement that Ralph Lauren will return as the Official Outfitter of the Australian Open in 2024 – the fourth consecutive year of this dynamic partnership.
The collection comprises a range of designs across womenswear, menswear, childrenswear and accessories which embody the bold and vibrant spirit of the Australian summer through the lens of the Ralph Lauren’s “World of Tennis”.
The Ralph Lauren AO24 Capsule Collection gives tennis fans the chance to own part of the action ahead of Australian Open 2024. The collection also serves as inspiration for what to wear for those looking to ace their attire while attending matches across January – a playful nod to the strength of ‘spectator style’ at the Australian Open.
The Ralph Lauren AO24 Capsule Collection comprises a range of designs which fuse the DNA of the brand with athletic motifs and considered use of tennis iconography. Across womenswear, menswear and childrenswear, expect fresh interpretations of the brand’s iconic polo shirts, logo t-shirts and lightweight outerwear designed for layering.
The accessories collection also features the iconic Ralph Lauren AO towels, which have become a recognizable staple of the brand’s partnership with Australian Open, as well as a selection of hats and bags in a corresponding colour palette to the apparel.
As part of Ralph Lauren’s ongoing commitment to sustainability, many of the pieces in the AO24 Capsule Collection are created with a range of materials (such as recycled polyester and recycled cotton) and include features such as moisture-wicking properties and UV protection, designed for the Australian summer.
The Ralph Lauren AO24 Capsule Collection is now available in Ralph Lauren and Polo Ralph Lauren stores across Australia, on www.ralphlauren.com.au, and in select wholesale stores including David Jones and Myer. It will also be available to shop on-site during the tournament at the Ralph Lauren Australian Open store outside Rod Laver Arena, Melbourne Park in January 2024.
Ralph Lauren's iconic Create-Your-Own (CYO) customisation program will be available on-site in Melbourne at Australian Open in 2024, with a series of new tennis inspired motifs incorporating Polo icons that customers will be able to purchase and customize with their name or initials, by embroidering and printing specially on a selection of classic Ralph Lauren styles and designs.
For fans who can’t make it to the tennis in 2024, the AO24 Ralph Lauren CYO designs will also be available for the first time online, globally, from www.ralphlauren.com.au.
