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Icy Ling, CEO and Co-Founder of IC & Co

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LA PRAIRIE celebrated the official opening of the new store within David Jones Elizabeth Street Store on the Ground Floor

06 Nov 2023

Nested among the most luxurious brands on the ground floor, last Wednesday, 70 guests and media could enjoyed a private after-hours party celebrating the new LA PRAIRIE exclusive space. The vibe of the night was enhanced and enlighten by the gorgeous DJ Ruby J.

Rosi Fernandez, Managing Director of LA PRAIRIE Oceania & Alicia Shoolman, General Manager Beauty at David Jones officially cut the ribbon of the stunning new state of the art 5 meters long store.

Guests could leave with their own drawing made on site by the talented illustrator Belinda Xia. 

LA PRAIRIE beauty advisors offered sensorial Art Of Perfection hand and arm beauty treatments.

Guests were treated with delicious Caviar tasting, the iconic ingredient of the brand and Ruinart Blanc de Blanc Champagne.

We are thrilled by the enthusiasm and the vibe celebrating our new LA PRAIRIE flagship store.

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