Icy Ling, CEO and Co-Founder of IC & Co

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28 Oct 2023

Leading global professional haircare brand, Redken will partner with Melbourne Fashion Week (M/FW) for the first time this year, presenting a week full of runway ready hair, providing a sneak peek at this season's hottest summer hair trends. From 23 - 29 October, Australia’s events capital is set to transform into the ultimate fashion hub by connecting runway to retail through an exciting array of shows across Melbourne’s most iconic venues and hidden gems.

Redken will capture the high energy, backstage fun and colour involved in being the Official Hair Partner of M/FW with the creative genius of its Hair Directors, Diane Gorgievski and Richard Kavanagh curating the looks for the runway.

Redken has also appointed a squad of Melbourne Fashion Week talent, including model Hannah Dal Sasso, media personality Brooke Warne and AFL player Jack Silvagni. The trio will be budding hair apprentices for the week and will learn some tricks of the trade while experiencing first hand the fun that unfolds preparing for a show backstage at Melbourne Fashion Week.

Redken Melbourne Fashion Week 2023 talent, Hannah Dal Sasso said, “Spring in Melbourne is one of my favourite times of the year and I'm so excited to experience the backstage chaos of Melbourne Fashion Week with Redken. I don’t usually experiment too much with my hair so I'm looking forward to witnessing what the Redken experts recommend for me!”

Speaking about the partnership, Mark Thompson, National Education Manager at Redken said, “We are thrilled to be kicking off our partnership with Melbourne Fashion Week. Redken has a dynamic and experienced team of hair pros who inspire and educate our team of emerging experts everyday and I can’t wait to see their creations come to fruition on the runway.”

This year’s event will feature more than 600 celebrated and emerging designers and retailers across around 100 events and sessions from 23 to 29 October.

Whether you’re looking to maintain your colour, achieve a sleek up-do or I-woke-up-like-this waves, anyone can achieve their favourite looks from the runway using Redken products from the comfort of their own homes.

As we go into what is predicted to be a hot summer, the Redken Acidic Bonding Concentrate (ABC) System is a must-have in anyone's hair routine to help, hydrate, strengthen and repair any type of damaged hair. Whether it’s the Acidic Bonding Concentrate Leave-In Treatment to nail the slick back look or the Acidic Bonding Concentrate shampoo and conditioner to keep your locks well protected, - the entire range is an essential to your hair care routine.

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