Icy Ling, CEO and Co-Founder of IC & Co

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The Ordinary expands its treatment category to offer a soothing solution for everyday use that can go alongside an existing regimen

16 Sep 2023

Protecting our skin barrier is more than just a trend—it’s something that should be integrated into our every day. The skin barrier is a term given to multiple elements within the skin, such as natural moisturizing factors, lipids and the skin cells themselves, which forms a protective layer that work together to help protect against water loss and external stressors.

The skin barrier is the body’s first line of defence against all external threats. An impaired skin barrier can reduce the skin’s natural defence system against external stressors and contribute to further signs of irritation. It can even reduce the skin’s ability to retain moisture. When the skin barrier is disrupted or damaged, this leaves the skin more susceptible to water loss, ultimately leading to dehydration and dryness that can be experienced as tight, rough or flaky skin. It is also more at risk of external stressors entering the skin, and may cause internal stress that can be seen as signs of redness, irritation and feelings of discomfort.

The Ordinary Soothing & Barrier Support Serum offers a holistic approach to supporting multiple skin barrier concerns. By targeting aspects of the Cycle of Irritation, the Soothing & Barrier Support Serum impacts the skin barrier in both the short and long term. This formulation doesn’t just put a “band-aid” on the problem —rather, it helps reinforce the skin barrier and helps to protect against future stressors.

The Cycle of Irritation occurs when the body is exposed to external stressors such as irritants, pollution and other environmental aggressors. This consistent exposure may lead to internal stress which can be experienced through symptoms such as skin discomfort, tightness, and visual signs of redness. These symptoms can disrupt the moisture barrier, resulting in dry and irritated looking skin, further making the skin more vulnerable to future external stressors entering. This can lead to factors such as dehydration where skin may feel tight and fine lines may be more apparent. Ongoing dehydration may also lead to dryness, where the skin can appear rough or flaky. If this irritation is ongoing and the cycle continues, this can eventually lead to increased dark spots and early signs of aging. However, a healthy skin barrier will appear hydrated, and skin will feel comfortable without visible redness.

Introducing Soothing & Barrier Support Serum and its Function The Ordinary Soothing & Barrier Support Serum is a multi-active, hydrating, and soothing serum designed to reduce visible signs of irritation that can be seen as the look of redness, whilst soothing skin discomfort by supporting skin hydration, providing an immediate boost to skin hydration by 86%.

Soothing & Barrier Support Serum helps to repair a damaged skin barrier within 2 hours and reinforces the skin barrier to protect against external stressors and future visible irritation. It is suitable for all skin types, including sensitive skin.

Ingredients such as Gallic Acid Derivatives, which helps soothe skin discomfort, and Vitamin B12, which naturally gives the serum its signature pink colour, help to reduce signs of redness, whilst a ceramide complex provides topical delivery of key skin components found naturally within the skin. Niacinamide 2% is also included to help promote and support a healthy moisture barrier and essential skin components that help promote hydration.

With continued use, Soothing & Barrier Support Serum promotes a more radiant and luminous appearance and improves the look of uneven texture for a smoother appearance.

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