04 Sep 2023
With the launch of the new Skin Caviar Luxe Cream in September 2023, La Prairie reinterpreted the original Skin Caviar created in 1987 in an exquisite face cream. An icon from its inception, Skin Caviar Luxe Cream is the essence of the luxury skincare house – audacious, singular, potent. Like all icons, it is ever-relevant, always a step ahead of the times. Since its first iteration, the formula has evolved, re-imagined with each Caviar Science breakthrough.
Therefore in 2023, the pioneering scientists at La Prairie take the next step in lifting and firming to focus on the very life within the skin. Fusing the newly developed Caviar Micro-Nutrients with Caviar Premier for the first time, the remastered Skin Caviar Luxe Cream appears to support skin's structure and restore the appearance of youthful skin.
Caviar is an outstanding natural product that, as scientists at La Prairie first discovered more than 35 years ago, can nourish and benefit our skin.
As we age, the skin’s metabolic activities become less effective and imbalanced. Skin Caviar Luxe Cream appears to restore the skin’s structure to lift, firm and deeply nourish.
Inspired by this phenomenon, La Prairie has applied a proprietary process of biological transformation to natural caviar – a first in Caviar Science. The result is Caviar Micro-Nutrients, an ultra-rich source of more than 300 different natural nutrients.
Further enhanced with La Prairie’s patented Exclusive Cellular Complex to augment the power of caviar. As a result, skin is lifted, firmed, smoothed and nourished. It is infused with new life.
La Prairie has conceived the re-imagination of its iconic caviar cream in two distinct textures that each provide the same phenomenal lift. Skin Caviar Luxe Cream is rich and velvety, while Skin Caviar Luxe Cream · Sheer is its light and airy alternative.
The enveloping creams are housed within the signature cobalt blue-colour jar that pays homage to the works of artist Niki de Saint Phalle. The jar has been re-designed as a lighter vessel using recycled and recyclable glass. The new Skin Caviar Luxe Cream is an icon of sustainable luxury.
The Skin Caviar Lifting and Firming Ritual begins with Skin Caviar Essence-in-Lotion to hydrate and condition the skin, preparing it for the Skin Caviar ritual to follow. The gaze is redefined with Skin Caviar Eye Lift and Skin Caviar Luxe Eye Cream to lift and firm the eye area. Skin Caviar Harmony L’Extrait resculpts, volumises and effaces the appearance of lines, while Skin Caviar Liquid Lift, La Prairie’s gravity-defying serum, melts into skin for an instant and enduring lift. The Skin Caviar ritual concludes with the caviar cream icon: Skin Caviar Luxe Cream or Skin Caviar Luxe Cream · Sheer, to lift, firm and nourish.
