Icy Ling, CEO and Co-Founder of IC & Co

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She’s a star. She’s irresistible. She’s FAME.

02 Sep 2023

Since 2022, FAME has epitomized a glamorous Parisian it–girl: A playful fun–seeker who lives life to the full, empowered by the knowledge that she's the ultimate star.

This year, the golden girl rises with FAME Parfum: an intense new expression of female sensuality that reveals the most irresistible side of her. More seductive. More glamorous. More iconic than ever before, FAME Parfum in a powerful chypre woody floral with an unforgettable Parisian twist.

Crafted from the most precious, ethically–sourced ingredients and composed by globally – renowned perfumers Dora Baghriche, Marie Salamagne, and Alberto Morillas, FAME Parfum by Rabanne unfurls with exquisite softness to reveal an intoxicating sensuality that brings out the star in you.

Inspired by a magnetic night in Paris, the city of mysterious seduction, she rules the darkness and answers a nightcall to entice all those who dare.

Blending effortless Parisian style with effervescent confidence, the FAME Parfum woman reveals a fantastical new facet of attraction to capture the spotlight once again. Enveloped in the fragrance of sensuality, she leads the way for a confident femininity and ignites irrepressible desire.

To capture the tantalizing spirit of this woman for a new generation, globally–renowned perfumers Dora Baghriche, Marie Salamagne and Alberto Morillas came together to combine their experience and creative vision. The result is a distinctly sophisticated blend that reflects the most fearlessly magnetic facets of modern femininity.

Liberating self–expression with every precious drop, the chypre floral-fruity blend of FAME EDT transforms into new FAME Parfum: an exceptional evolution, bringing a more intense, addictive chypre woody–floral incarnation.

At the top, creamy incense, the iconic signature of FAME, mesmerizes with a hypnotic effect. At the heart, a jasmine trio tailor–made for Rabanne is harnessed in an essence that envelops with the luminous clarity of the flower itself. Finally, the base brings a newfound intensity and richness: Mineral musk, known as Helvetolide® deliver a softer facet with a fruity pear feel and smooth ambrette undertones that emanate an irresistible gourmand appeal.

Today, tomorrow and forever, the FAME Parfum woman embraces a new identity and lets her most tempting facets shine.

To capture the intensified sensuality of FAME Parfum, the classic FAME bottle gets reinvented with a new design. The original FAME dress – inspired by Rabanne’s legendary metallic details and 1969 bag – remains the same.

To amplify the sense of seduction and narrate the story of FAME Parfum nightcall, the original bottle gets styled with a glossy black dress to match the intensity of the champagne gold fragrance inside. As precious jewelry, as desirable as you, the FAME Parfum bottle surpasses style to signify the mark of a true star.

An undeniable star and face of a generation, Elle Fanning returns to encapsulate the spirit and irrepressible sensuality of the FAME Parfum woman.

At just 25, she has already attracted international acclaim with an extensive filmography that includes Maleficent and its sequel, Sophia Coppola’s The Beguiled (2017) and All the Bright Places (2020). Following her appearance as Empress Catherine II in Hulu’s series of The Great, she received a Primetime Emmy award nomination, two Golden Globe nominations and three Screen Actors Guild nominations. In 2019, at the age of 21, she was the youngest Cannes Festival juror in history.

Confident, intriguing and sensual, she is the perfect woman to embody FAME Parfum, inspiring women everywhere to real all their most glittering facets.

True to Rabanne’s commitments to shaping a better future, FAME Parfum is a consciously formulated fragrance containing natural ingredients that have been ethically–sourced in collaboration with local partners from around the world and harnessed via pioneering green extraction processes.

In crafting FAME Parfum, Rabanne collaborated with Firmenich, recognized as one of the World's Most Ethical Companies. Within FAME Parfum, Fairwild Certified incense sourced sustainably and responsibly from Somaliland is extracted at low temperatures and distilled for a short time only to preserve the profile of the raw material and obtain a specific fraction of the extract.

The tailor–made jasmine triptique brings three different qualities: Jasmine Grandiflorum Essence from Grasse, Jasmine Sambac Absolute from India and Jasmine Grandiflorum Absolute from Egypt. With this trio, Rabanne trailblazes a new era in perfumery with the first jasmine essence captured with a liquid technology that results in an aroma as faithful as possible to the scent of the flower itself.

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