14 Jul 2023
Paco Rabanne has just announced its global rebrand to Rabanne and the launch of first-ever makeup collection, shaping a new future uniting fashion and beauty as a one unique signature and lifestyle.
Paying tribute to Monsieur Rabanne’s avant-garde legacy, the name change will be accompanied by a high-impact new visual identity and logo which respect the brand’s trailblazing heritage, inspired by first fragrance, Calandre, launched in 1969.
To accompany the name change, The Maison enters new territory with the launch of its first-ever makeup collection: a ground–breaking range of high–performance formulas that fuse unexpected shades with fashion fabric–inspired metallic finishes to galvanize a new generation to unleash limitless creativity and express who they truly are.
From Fashion to Beauty, the makeup collection will be revealed at Rabanne’s SS24 show in September, featuring moods from the legendary Diane Kendal, who has been appointed Global Beauty Creative Director for Rabanne Beauty.
Inspired by The Maison’s pioneering fashion legacy, the name change to Rabanne represents a pivotal moment for the brand, celebrating a decade of remarkable growth.