Icy Ling, CEO and Co-Founder of IC & Co

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14 Jun 2023

Dior is revealing, in images, the excellent craftsmanship embodied by the surfboard created with the brand Notox for the beach capsule dreamed up by Kim Jones for the Dior fall 2023 line. This exclusive, ethically sound, and eco-friendly board is endowed with cutting-edge technical qualities that reflect Dior’s core values of sustainability and innovation. First modeled in 3D to combine precision and performance, the shape of this object of desire is then fashioned according to a conscientious process: infinitely meticulous gestures sculpt the foam bar, deposit fiberglass, apply a low-solvent resin and sand the sum of materials, producing a smooth, homogeneous surface. Unveiled in an elegant shade of gray, this irresistible item is embellished with the “Dior” signature motif that celebrates the enchanting beauty of the aquatic world – a snapshot taken underwater in the sea. A tribute to the thrill of exploration.

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